via plusMOOD by Jimmy M. on 5/23/11


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I tried to configure a place conceived as a new agora, capable of encouraging and stimulating productive discussion, in a dimension of communication that gets away from traditional parameters, making virtual interface scenarios the protagonists.

Massimo Iosa Ghini

IBM Software Executive Briefing Center in Rome has been entirely renovated and has significantly expanded its area. The entire project, designed by Massimo Iosa Ghini and his studio, elaborates the famous “strips” of the IBM logo in an innovative and fascinating way.

IBM 03 Iosa Ghini pM 600x424 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

IBM 07 Iosa Ghini pM 600x849 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

Audiovisual advanced technologies have been carefully selected to provide guests, a comfortable and high value-added experience.

IBM 01 Iosa Ghini pM 600x350 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

The new Software Executive Briefing Center in Rome is located within the same structure that hosts the international laboratory for the development of the IBM Software Group and provides all the tools to explore IBM’s technology and its innovative solutions in one new and exciting atmosphere.

IBM 17 Iosa Ghini pM 600x849 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

IBM 16 Iosa Ghini pM 600x849 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

The IBM Software Executive Briefing Program is designed to provide professionally managed events and to maximize the value of time that customers spend in IBM. Any “briefing” usually includes presentations and demonstrations to bring customers to run events which they participate. Listening, discussing and illustrating how the new IBM technologies can be helpful in facing and resolving technical and business issues, make people away from the traditional concept of communication, to get closer to a place of useful comparison: a new agora.

IBM 19 Iosa Ghini pM 600x600 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

IBM 11 Iosa Ghini pM 600x424 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

+ Project credits / data